Sephora is a visionary beauty retail brand founded in France by Dominique mandonnaud in 1970 that offers skincare and beauty products including nail colors, beauty tools, cosmetics, body lotions, perfume lines, and haircare.
The Mission of Sephora is to provide the customers with a welcoming beauty shopping experience.
Speaking of the corporate responsibility stated by the brand, Sephora has taken a 15% challenge, i.e. devoting 15% of its shelf space to the products or items from black-owned businesses.
Do Sephora Points Expire?
The answer to this question is an absolute yes. Sephora points do expire when the registered members do not participate in the activities related to the membership for a year or more.
Understanding Earning and Redeeming Beauty Insider Points
The world-renowned brand “Sephora” has stated that there are three levels of membership in the program or system designed. These mainly involve:
Insider – all the members are naturally insiders upon engaged with the program. A member will be an insider undoubtedly unless the minimum annual amount spend to be VIB or Rouge is met.
VIB (Very Important Beauty Insider) – VIB status is granted to those registered members who are likely to spend a minimum of $350 within a year. Under this, a member can requalify next year, and if a member does not requalify for the VIB level and as well as for the rouge level he or she will revert back to the insider level.
Rouge – rouge status is granted to those registered members who are likely to spend a minimum of $1000 within a year. Under this annual requalification is required and if a member does not requalify for the rouge status as well as fe VIB status then they will revert back to insider level.
All the levels mentioned above enjoy a wide variety of benefits offered by Sephora on a timely basis while achieving rouge and VIB status needs a minimum amount to be spent by the registered members of the program per year. The benefits may vary at different levembership but those benefits are totally determined by Sephora at its sole discretion.
Under the system designed by the brand, all three levels of membership will be provided with one beauty insider point that will be later deposited to their beauty bank for every U.S. or Canadian dollar spent.
The brand also offers bonus points events on a timely basis and in that situation the prevailing offers would apply. Specific terms and conditions apply to each bonus points offer.
It also involves in-store payments. It does not involve payment for gift cards, shipping, subscription program, e-gift cards, and taxes and tickets.
One must provide a valid phone number, insider registered email address, and the necessary information stated to have any beauty insider points deposited to their beauty bank.
The benefits offered by the brand of being a registered member involve: one can redeem their beauty insider points for rewards made available by Sephora on a timely basis. A person is qualified to redeem the points for rewards if he or she has enough beauty insider points in his or her beauty bank for the reward offered. Rewards can be redeemed only in physical stores i.e. offline, and if redeemed online, shipping will be provided to addresses only in the US and Canada.
The Sephora points do not have any cash value and can be redeemed only for the rewards offered by the brand.
Beauty Insider Point Expiration
Sephora suggests that the registered members must redeem their insider beauty points on regular basis. The unredeemed points get expire when a member has not participated in the beauty insider points activity related to the membership account for a year or more.
Sephora also provided customer service assistance for the members who have issues regarding the expiration of their points.
In addition, the points offered will automatically expire if the membership is canceled for the reasons stated by the brand.
Conclusion
Beauty brand Sephora known for its high-end prestige products sums itself up in one word: fearless. Sephora is considered a leader in the beauty industry.
At Sephora, one can unleash creativity, because they have got disruptive spirit. Sparked with excitement and passion, one can learn and evolve.
Sephora is considered one of the most trusted beauty retailers in the world and its vision of ‘try before you buy is still there in the physical stores, allowing customers to have the most comfortable beauty buying experience they have ever had.
In conclusion, I think that it is very important for the brands like Sephora to start reaching out to the available social media platforms, as it helps them to reach the majority of their customer base.
