Did Jagermeister Ever Have Deer Blood?
In most cases, the secretive nature helps in advertising by convincing customers that your product has something special that others do not offer. However, when the rumors circulate about gross and unappetizing ingredients such as blood, they must be quickly dispelled. Such is the case with Jagermeister. Many have posited that the german drink’s special ingredient is “Deer Blood”, but don’t worry, I’m here to tell you that none of it is true.
The History and Ingredients
To begin with, let us get one thing straight out of the way. At no point ever, in the history of the making of Jagermeister, was any blood, let alone that of any Deer, used. It is therefore worth noting that the drink as it proclaims, is a herbal mix of various ingredients-all vegetarian and plant-based. The drink was initially made by the germans utilizing 56 ingredients which included the likes of herbs, roots, and other spices in 1934 Germany by Wilhelm and Curt Mast. Once mixed in water and alcohol, the drink was left to ferment over a few days until the process was completed. Bottled up in a green bottle and identified by most due to the beautiful deer head bust, the drink’s dark red hue and its literal translation – The Hunting Master, have all contributed to the rumor that one of the 56 ingredients might very well be blood.
Marketing Gimmick Gone Wrong
The german distillers will be the first to tell you that this is a case of marketing that has backfired. Many companies at the time, especially those that may run the risk of losing business as a result of duplication or plagiarism, all resorted to methods of secrecy. Practiced to perfection by Coco-Cola, certain ingredients were held as secrets by the company executives and therefore not only prevented plagiarism but in turn, gave the customers the illusion that each Coco-Cola came with something special. Following this seemingly profitable strategy, Jagermeister too indicated that its drink harbors certain secret ingredients, however, its unfortunate coloring and suggestive name and logo all played a part in contributing to the rumor that one of these secret ingredients is in fact “Deer Blood”. And given its strategy, the company could not at any point reveal its actual ingredients to dispel the atrocious rumor.
Similar Stories
Jagermeister executives, however, may take some comfort in knowing that they are not the only ones facing such backlash, not by a long shot. The world-renowned sports drink and sponsorship giants Redbull have also faced something along the lines of this. The sports drink on occasion, by its symbol being a bull, has invited rumors that suggest that the secret ingredient to the drink is an extraction from the testicles of the bull. Of course, this is false, but that has not stopped this rumor from spreading and the company’s arms are tied since they cannot dispel this misinformation with the actual ingredient due to fear of copycats. Similarly, certain Chocolate Shake brands have faced similar issues that suggested their product had “Cow Blood” in it.
Conclusion
So in conclusion, despite how exciting and frankly ludicrous this story could have been, it is nonetheless absolutely false. Never has there ever been any blood involved in the production of this German Classic. For ages, this rumor has been passed down by its consumers, some of whom have even taken a liking to the drink as a result and therefore only further improved the brand’s reputation and reach among its audience. While these rumors can be damning, it is worth pointing out that the company itself will enjoy keeping a certain degree of uncertainty to provide an edge for their drink in the market. Hence living by the age-old saying, “There’s nothing called bad publicity.”
How much does a bottle of Jagermeister cost?
A Jagermeister costs about $25.
What type of Alcohol is Jagermeister?
Jagermeister is a type of Liquour known as Krauterliquor which is german for herbal liquor. Much like its European counterparts, in essence, it is however sweeter.
What are some of the best ways to drink Jagermeister?
The most popular version of the drink is the Jager Bomb which is a shot glass of Jager dropped into a glass of Redbull.
